At WERD Studio, we believe in a simple truth:
good design enriches life
Timelessness — true design transcends trends with honesty and clarity.
Craftsmanship — integrity of materials and the maker’s hand define quality.
Sustainability — lasting value comes from repairability, care, and respect for what already exists.
Our work expresses these principles in two ways:
At WERD, good design is not just what we practice — it’s who we are.
I’ve known Drew since his time working for me at HJARK Architecture, where he consistently demonstrated exceptional taste, dedication, and attention to detail. I’m confident his commitment to quality and his discerning eye ensure that your project meets the highest standards. You can trust Drew to source the very best and to approach every endeavour with genuine passion for design and craftsmanship.
- Hulda JónsdóttirHJARK, Company Owner
Það hefur verið ánægjulegt að vinna með Drew — enginn er eins og hann og enginn gerir það sem hann gerir. Hann býður upp á sérstaka þjónustu og sker sig úr með sjaldgæfa hæfileika á Íslandi. Í flóknum, virtum verkefnum sameinar Drew fagmennsku, sköpunargáfu og sterka skipulagshæfileika, sem gerir hann bæði árangursríkan og frábæran samstarfsaðila. Hann er alltaf hjálpsamur, heiðarlegur og skuldbundinn — ómetanlegur samstarfsaðili sem blandar sérfræðiþekkingu við samvinnuanda.
- Helgi Kristinn EiríkssonLumex, eigandi
Ég hef þekkt Drew í nokkur ár í gegnum sameiginleg áhugamál okkar á byggingarlist, list og hönnun. Það sem stendur upp úr við hann er fagmennska hans og óbilandi ástríða fyrir klassískri hönnun. Djúp þekking hans á sögulegum stílum, ásamt skörpu auga fyrir smáatriðum, endurspeglar óaðfinnanlegan smekk og virðingu fyrir tímalausum húsgögnum. WERD Studio er kjörinn vettvangur fyrir Drew til að sýna fram á þekkingu sína á hágæða húsgögnum og endurgerðum, sérstaklega í landi án langrar eða flókinnar hefðar í húsgagnahönnun.
- Árný Helga ReynisdóttirSérefni, eigandi
Drew hefur verið traustur og áreiðanleg auðlind. Hann hefur útvegað stílhrein húsgögn og listaverk, þeirra á meðal vandlega endurgerð sem hafa verið ómetanleg fyrir verkefni okkar hjá Noam. Hann hefur einstaklega góðan smekk og næmt auga fyrir smáatriðum og verðmætum.
- Nadine BartholomewStudio Noam, eigandi
I’m Drew, the founder of WERD Studio.
At WERD Studio, we believe furniture is more than functional — it’s a vessel of memory and meaning. Every piece we source carries a story, and our role is to honour that history while helping it find new life. Our focus is on authentic furniture, art, and objects of enduring quality — pieces that embody craftsmanship, soul, and sustainability.
WERD is the culmination of my values, my background as an architect, and a lifelong passion for good design. For over 15 years, I worked at Thomas Croft Architects in London, on projects ranging from rustic barns and city homes to galleries and creative offices. I had the privilege of designing for clients such as Paul McCartney and Richard Curtis, often at the intersection of historic renovation and contemporary design. Collaborating with suppliers and craftspeople at the forefront of their fields set my bar high for quality — and some projects even went on to receive award recognition. Later, my journey took me to Iceland, where I worked with the award-winning Hjark Studio and, more recently, London-based Studio Noam on exceptional residential projects in East Iceland.
These experiences reinforced a belief that good design should be thoughtful, lasting, and rooted in respect for materials and craft. In a world dominated by fast fashion, digital overload, and disposable culture, I see WERD as an alternative: a studio that reinvests in what already exists, preserving and restoring pieces with history and character.
That ethos is also deeply personal. I grew up in South Manchester in a family shaped by postwar resourcefulness — where repair, reuse, and hard work were second nature. Childhood weekends often meant antique markets with my parents, tinkering with bikes alongside my grandad, or watching my mum and dad bring old things back to life, whether through craft or woodworking. Those early experiences instilled a respect for making, mending, and finding beauty in the everyday — values that still guide me today.
My academic path deepened that foundation. At Sheffield University, I earned a Master’s degree in Architecture, writing a dissertation on L’Avventura, an Italian Modernist film. Modernism resonated with me not just as a style but as a philosophy of living — optimistic, functional, and enduring. That spirit continues to shape WERD: a belief that design should not only look good but also serve people and the planet with integrity.
At WERD, we choose to source, preserve, and restore pieces with history and soul. By cherishing furniture that already exists, we reduce waste, conserve resources, and embrace a more sustainable way of living. This is more than a business — it’s a philosophy: to bring beauty, authenticity, and responsibility into the spaces we inhabit.
WERD exists to prove that the future of design lies in what already exists. Every piece we offer is an invitation to live more thoughtfully — to embrace craftsmanship, honour history, and create spaces that endure.
Owner